he history of Riccardo Zannetti is the result of a great passion in the field of watchmaking born at the turn of the century when Carmine Zannetti, passionate fanatic of fine mechanics, gave life to that extraordinary adventure in technical perfection and design which is the essence of Zannetti’s creations today. He is succeeded by his son Mario Zannetti, a professor in design and an international artist in his own right­­. His geometrical lines still influence today’s production, especially his passion for intricate mechanical w­­orkings. So Riccardo Zannetti has inherited an important cultural commitment to which he has skilfully united the talent and perfection of a great watchmaker with a special talent. His workshop has now been transformed into a modern design laboratory and he is one of the few people still carrying on a tradition that began 500 years ago whose aim is still that of spreading Italian creativity all over the world.

Zannetti’s watchmaking strength lies in his ability to go beyond the limits of standardisation and conformism (homologation). Each single piece produced, and numbered individually, becomes unique and unrepeatable. The merit lies in the precious care spent on personalising and adding finishing touches to the case, the dial and even the movement: always Swiss-made and mechanical. Attention to details, refinements of the highest quality and a unique design, are the distinguishing features of these original timepieces, fruit of Riccardo Zannetti’s creativity and of his team of master watchmakers. They have made tradition and innovation challenges to be proud of.